Sif Jakobs

The woman behind the brand

The woman behind the popular brand is Sif Jakobs. Her travels, lifestyle and instinctive passion for design have created a very personal jewellery label devoted to creating affordable luxury.

Sif was born in Iceland, trained as a goldsmith in Sweden and is based in Copenhagen since 2000. For years, Italy has been her second home. Her love for Italian elegance is a constant source of inspiration, which is also reflected in the titles of her collections, which are mainly named after Italian cities.

But also her home country Iceland serves as a source of inspiration for her designs. A country that captivates with its breathtaking nature. “The design reflects memories of my childhood in Icelandic nature, where I was surrounded by impressive rock formations, mysterious springs and volcanic structures”.

“I love to design jewellery that makes women shine. In fact, “Let Yourself Shine” is one of my favourite mantras. It says exactly what my jewellery does! The designs are exclusive, original and with a raw elegance. They accentuate and enhance a woman’s natural beauty by adding an essential and eye-catching sparkle”.

Glamerous design

Sif Jakobs Jewellery is known for eye-catching and elegant jewellery creations, often with a cool Nordic touch.

The design looks glamorous and yet is “affordable”. The jewellery is made of 925 sterling silver, partially plated with 18K gold. High quality hand-set cubic zirconia stones give the jewellery a glamorous look.

Since its foundation in 2009, the brand has grown rapidly and regularly finds mentions in popular fashion and lifestyle media.

Our Story

Fashion Jewelry brand of the year

The award-winning Danish jewellery brand Sif Jakobs Jewellery designs and produces sophisticated jewellery of the highest standard with a modern expression.

The look is upscale while still being “affordable luxury”. The jewellery is made of rhodium, 18k rose gold or yellow gold plated 925 sterling silver. High quality zirconia stones that create a luxurious and dramatic expression are often featured in Sif Jakobs’ collections.

Sif Jakobs Jewellery became known as the Copenhagen-based jewellery brand with a sparkling black and white universe. However, in 2018 the rainbow collection was introduced where a wealth of beautiful stones in popping colours are sprinkled throughout the collection, adding a richly delightful aesthetic not before seen by the brand. The colourful collection offers something for the more daring, whilst never losing a hint of the style so synonymous with the brand.

Since the launch of Sif Jakobs Jewellery in 2009, the brand has grown rapidly and is regularly featured in popular fashion and lifestyle media.

Sif Jakobs Jewellery also has a growing international fan base, and the jewellery is often seen on celebrities such as Dua Lipa, Ellie Goulding, Miley Cyrus and Katy Perry. A wide range of fashion influencers also love Sif Jakobs Jewellery and the brand frequently appears in their media.

Today, Sif Jakobs Jewellery is represented in 21 countries and is a sought after jewellery brand in international jewellery stores who consider Sif Jakobs Jewellery a strong profile brand.

The brand is a proud winner of various prestigious European jewellery awards.